Even veteran filmmakers who have a certain defined and reliable style should think about how they can make their projects better. It’s relatively easy these days to pick up new skills, thanks to the proliferation and accessibility of online training and tutorials. With digital editing programs, you can give your videos a new look and feel, and…
Jackomatic has put together this interesting blog post, entitled 15 Over-Used Movie Poster Clichés which looks at graphic design styles which are commonly used for posters for movies in specific genres. The post generally takes a negative view towards this, singing the familiar “Hollywood is creatively bankrupt” tune. While this is generally true of the films it produces, when…
The idea of crowd-funding independent films has received a lot of attention of late, with several filmmakers singing praises of the ability to shortcut the cumbersome financing process and go straight to the audience. But the crowd-funding route isn’t an automated route to budget riches. Producer and marketing consultant James J. Heath looks at the Top 5 Crowd-Funding Mistakes…
Ask independent film producers and directors what causes them the most angst, confusion, headaches-or worse-in the filmmaking journey, and the answer likely will be: Distribution. Lacking knowledge, training and guidance, most independent filmmakers employ a scattered, piecemeal, and ultimately unsuccessful approach to distribution. Film producer and distribution expert Jerome Courshon says you can’t fault them….
Here’s an unusual twist on the “get a filmmaker to make us a commercial for free” fad that seems to be sweeping the marketing and PR business at the moment: create an infomercial for director Stephen Gyllenhaal’s next film! Here’s the lowdown from their press release: GRASSROOTS Director, Stephen Gyllenhaal is passionate about indie filmmaking…
First it was the music business, now the film industry is beginning to face a sustained assault on its traditional business models, and distribution is the main battleground. As audiences now demand more timely and flexible access to content, Big Media has given up on suing it’s customers in favour of a two-pronged attack: going after easier (and…
You come up with a brilliant idea. You write a great script. By some miracle you find the money to make the movie. It’s finished and it came out pretty good. Now what do you do? This is the toughest part of the process; selling your film. In the 90’s you would make an independent…
The first thing is to think about is the market. Does the movie have a niche? Who does the movie appeal to and who will pay to see it? These questions need to be answered before you do a thing. The distribution must be part of the plan from the beginning. No other business would make a product and not know…
A true artiste may argue that in the end it does not matter how successful a film is, so long as the story is told. But if the true purpose of filmmaking is to tell a story, is it really a story if no one is watching? With that in mind, filmmakers of the 21st…
By the end of October, One Fat Cigar, a new website for up-and-coming and professional film makers is launching. To announce the launch the guys at OFC are doing an exclusive promotion with Filmmaking.net, to give away 10 premium memberships prior to the launch of the site and giving filmmaking.net customers a first opportunity to…
