Product placement app launches, promotes ‘scripts first’ policy
A new web app for product placement has launched, with a different take on how product placement deals can be approached. Product Place Me, founded by Rex Riepe, co-founder of Presskit’n and HootCourse, seeks to take on bad product placement with a “scripts first” policy. The web app works as a simple mailing list which puts filmmaker-submitted placements in front of advertisers. By only accepting concrete, already-in-the-script placements, Product Place…