How do you go about making a professional commercial within a 5-day timeframe? As a film student (I study at Met Film School in Berlin) I am used to making short films within a limited time and with a small crew, each of us undertaking 2-3 key practical roles to get the production underway. However,…
Academy Productions and Jonathan Glazer talk about the differences and challenges in shooting and producing work in 3D, using their Sony 3D World Cup commercial as the case study.
In these uncertain economic times many companies have decided to ditch their expensive advertising agencies in favour of throwing out an open call to independent filmmakers to have a shot at producing a commercial for their product or service. While there have been distant murmurings of exploitation amongst the “glass half-empty crowd”, these competitions can be a great way…
Last year saw Microsoft attempt to re-invent itself through advertising, while Apple continued to invest millions of dollars in its consumer-focused campaigns. Now it’s time for Linux to step up into the spotlight, the best way open source knows how – by tapping the collective expertise of the community. The Linux Foundation is hosting a contest to find the best Linux ad….
