Understanding and Developing Cinema Audiences

How can you persuade audiences to try unfamiliar films?
How can you encourage more of them to embrace the subtitles?
How can you get more people to buy their tickets in advance?
If your to-do list is as long as your arm, finding answers to questions like these seems a luxury. But if you understand your audiences better, you can focus on the tasks that work and forget about the ones that don’t.
This practical, two-day workshop will outline strategies for understanding, growing and deepening engagement with audiences for cultural cinema, all while working on a budget and keeping a manageable to-do list.
What will the course cover?
Bring the questions you and your colleagues have about your audiences and Sean Perkins, the BFI’s research and stats guru, will help you find the answers
Explore with audience development expert, Heather Maitland, what the answers mean for the way you communicate with your audiences
Understand the principles of audience development and decide where you should focus your efforts
Discover the 10 x 10-minute tasks that will dramatically improve your website and Facebook page
Start writing more persuasive copy more easily