Now more than ever, promoting an independent film means engaging with a multitude of communication channels. And even though our ways of disseminating information (e.g. social networks, TV, radio, blogs, print outlets …) grow increasingly interconnected, they also tend to address different audiences – and at different speeds. This workshop will outline some of the ways in which filmmakers can time (and coordinate) their publicity efforts in order to effectively address their targeted audiences.
How does one create positive word of mouth? What should a filmmaker reveal about his or her film in order to achieve that? And lastly, now that online spaces have become an intrinsic part of American film culture, how can you engage with (and produce) blogs, podcasts, and viral videos in order to make your film stand out in a crowded marketplace?