It’s no secret that members of your organization are the crème de la crème of filmmaking. We love their work and think it deserves a place on television’s biggest stage – Super Bowl XLI.
In case you haven’t heard, we wanted to let you know that Doritos is inviting fans to “Crash the Super Bowl†and create our commercial for Super Bowl XLI. By celebrating their love for Doritos in a 30-second video, one of your members’ work could air in front of 48 million viewers on February 4th, 2007.
Here are the details:
Submit videos at crashthesuperbowl.com from October 11th through December 4th.
Check out “Directors’ Tools†on the website to download free graphics and music
All approved submissions will be viewable on Yahoo! Video.
Frito-Lay and its agencies will pick the five finalists.
Each of the five finalists will receive $10,000 and a viewing party in Miami.
America will vote to determine the winning ad.
The winning ad will be unveiled during the Super Bowl broadcast.
We look forward to seeing your members’ submissions and are expecting great things! If you’d like to know more, please visit www.crashthesuperbowl.com or e-mail us at crashthesuperbowl@doritos.com.
Good luck!
Rudy Wilson
Brand Manager, Doritos
James Barrett
Creative Director, Partner,
Goodby, Silverstein & Partners