MTV Networks International and Creative Review Announce First-Ever Creative Partnership
MTV & Creative Review to Launch Global Competition to Highlight the Impact of HIV/AIDS on Women & Girls
London, 21 June 2005: MTV Networks International today announced its first-ever partnership with internationally acclaimed publication Creative Review on a global public service announcement (PSA) competition as part of the Staying Alive campaign.
The competition, which launches in the July issue of Creative Review (on stands this week), challenges the creative community worldwide to submit an original idea for a PSA focused on the impact of HIV/AIDS on women and girls. According to UNAIDS, women account for nearly 50% of all new HIV infections in the world today.
Entrants (individuals or a creative team) will be asked to submit a script, storyboard or concept board and CV for consideration by the MTV and Creative Review judges. The winning idea will be funded by MTV and produced under the supervision of Cristian Jofre, SVP of Creative, MTV Networks International. The spot will be made available to air across MTV’s 44 channels worldwide from 1 December 2005 – World AIDS Day.
The winning entry will also be streamed on the Staying Alive website – www.staying-alive.org, which is available in 10 languages. In addition, MTV will offer the spot rights-free, at no cost to all broadcasters worldwide to get critical HIV prevention messages out to the widest audience possible.
Creative Review will highlight the partnership in several issues over the coming months with a follow up profile of the winning creator/producer in December. The winning spot will also be included on a special Creative Review DVD in January.
Commented Cristian Jofre, “Creative Review has been presenting readers with innovative ideas and campaigns for more than 25 years and we’re excited to partner with them to find new ways to communicate with young people about HIV/AIDS through MTV’s Staying Alive initiative. We hope that this partnership will highlight the issue of HIV/AIDS for women and girls, as well as provide a unique global platform for compelling, new creative work.”
Creative Review Editor, Patrick Burgoyne, commented: “Creative Review is delighted to be partnering with MTV on such a worthwhile project. With our readership and MTV’s proven ability to address important social issues we are confident that some truly inspiring ideas will result.”
To enter the competition or to find out more information see the July edition of Creative Review or visit www.staying-alive.org/creativereview. The competition closes on 31 August 2005.