ABOUT THIS CONTEST
We love betting on things. When we bet against ourselves it’s fun and easy. What gets really interesting is when you bet against other people. The tantalizing thrill of victory versus an opponent is a rush like no other. You were right, he was wrong; decided on the field, court, track etc. We’re looking for videos that reflect the excitement of betting on live sporting events while explaining how to do so through Betfair.
Betfair Betting Exchange Video Contest
Betfair Betting Exchange Video Contest
Awards:
$15,000
Upload Until:
November 18, 2011 04:00pm PST
Entries:
Videos: 0
Upload
Brief
Awards
Available material
Materials
Brief files
ABOUT THIS CONTEST
We love betting on things. When we bet against ourselves it’s fun and easy. What gets really interesting is when you bet against other people. The tantalizing thrill of victory versus an opponent is a rush like no other. You were right, he was wrong; decided on the field, court, track etc. We’re looking for videos that reflect the excitement of betting on live sporting events while explaining how to do so through Betfair.
Betfair is the world’s biggest betting community at 3 million strong. Bound by a commitment to innovation and value, in just ten years Betfair has revolutionised the live sports betting industry.
What makes Betfair different?
Betfair allows sport fans to come together through an automated betting exchange. When you place bet on a sporting event Betfair automatically matches your bet with an opponent, or opponents who are betting against you.
You can set your own odds, place your bet and Betfair finds someone making the opposite bet and matches you up. And becasue you’re betting direct with other individuals you can get better odds and bigger wins. You also have a chance to win at every step of a live sporting event; you can keep betting as the event gets underway or even change your bets after the game begins!
Betfair has revolutionised the way people bet with other people on sporting events.
Please watch this video explaining what Betfair is and how it works.
YOUR MISSION
Make a video, 60 – 90 seconds long, about a person explaining how Betfair works to a friend before, during or right after a sporting event. The friend can be a down on his luck bettor or just someone that’s interested in what Betfair is all about. It can also be an animation explaining the excitement of betting with Betfair’s unique betting technology (i.e. betting exchange, in game betting). The field is wide open for you to explain the finer points of using Betfair for betting on your favorite sports.
While your video’s story is key, your focus should be on how easy it is to use Betfair and should also hit upon some of the following points:
1. Betfair is the world’s largest betting community at 3 million strong.
2. When someone makes a bet on Betfair that bet is automatically matched with someone else who thinks the opposite.
3. You can use Betfair 24/7 with the amount of sports available to bet on.
4. You can place/trade bets while the game is in progress. You can use Betfair to change your position as the game progresses.
REQUIREMENTS
60 – 90 seconds long
Because this is a British company, you must use actors or voice over talent with British accents.
Do not show any 3rd party logos (this includes team logos)