winepicks is brand new iPhone application that lets you forget the wine list, ignore the sommelier and tell the store clerk to go wait on someone else, because everything you need to make an informed and relevant wine-buying decision is right in the palm of your hand.

Your mission is to create a fun and engaging 30-second video for winepicks that demonstrates how this new, user-friendly, multi-functional app assists the potential winebuyer; and how the process of choosing the right wine for the right price and the right occasion, can be a gratifying and informative experience.

There are three phases in this project (Concept, Video, Most Downloaded) and $15,000 being awarded. Remember, the concept phase is only open for a week, so get a move on!

For more information and to download the creative brief, visit: ?url? http://tongal.com/winepicks?/url?